Officially LicensedMade by Team Marketing
In 1982, Raiders owner Al Davis beat the NFL in court and moved his team from Oakland to Los Angeles. With a squad as colorful as its owner, the Raiders captivated a large numbers of black and Hispanic fans in L.A. at a time when gang warfare, immigration and the real estate boom were rapidly changing the city. The L.A. Raiders morphed into a worldwide brand as the team’s colors, swagger and anti-establishment ethos became linked with “Gangsta Gap” and the hip-hop scene that was permeating South Central Los Angeles. Rapper-turned-filmmaker Ice Cube was not only witness to this evolution, he was also a part of it. As a member of the notorious rap group N.W.A, Ice Cube helped make the silver and black culturally significant to a new generation and demographic. Still a die-hard Raiders fan, Cube will explore the unlikely marriage between the NFL’s rebel franchise and America’s glamour city, and show how pro football’s outlaw team became the toast of La La Land.
- Format: DVD
- Officially Licensed